There’s no debating Facebook Live has become more ubiquitous since its 2016 launch. Earlier this year, Facebook reported they’ve hosted more than 3.5 billion broadcasts since its inception. More significantly, they reported that nearly two billion people have watched Facebook Live broadcasts.  The world is watching and the odds are that you’ve seen at least one.

If you are thinking of taking the plunge, there are a few things you should consider before hitting that live button.

Get ready. Have something prepared to speak about. Do a Live Open House or feature a neighborhood, complete with lifestyle insights and area market stats.

Don’t Go To Facebook Jail. While you have the ability to go live from your personal profile, it is technically against Facebook’s terms of service to use it for commerce.  So, if you’re doing it for business, post from your business page, your Facebook group or your event page.

Get the word out.  Send an email.  Post it all over social media. Announce it in a local Facebook group. Run a Facebook Ad.  Text people and ask them to watch, like and share.

Get your phone in check. Make sure your battery is fully charged. Turn your phone to do not disturb – live streams can be cut short due to an incoming call.  Also, update your phone with the latest Facebook App.

Check your set.  Make sure you clear the clutter and put away those confidential papers you have on the table. Get your lighting set up just like you like it and make sure any props you may want to use are at arm’s length.

Stabilize your camera. A tripod or smart phone gimbal are simple ways to make a big difference.

People won’t necessarily see you right away when you are live. Keep the show going. When they do log in, be sure to engage with the audience. Introduce yourself and explain what you are doing several times throughout the stream so that newcomers know what is happening.

Pause for station identification. When new viewers pop up, make sure you take a moment to let them know what you are doing.

Stay live for at least 15-30 minutes. It may seem like a long time, but while you are live Facebook is going to give you a TON of reach.  You want to make sure you are on long enough for people to check their phone and tune in.  Don’t forget to end with a strong call to action.

What to do after the session.  Hint:  This is the part that counts. Make sure you answer any questions you missed during your live session and don’t miss out on downloading your broadcast, either.  Upload the video to your business pages, group pages or event pages (pro tip: you can use it on all of your social media outlets).  You can double down on that  video post by boosting that Facebook Live stream – That will give your video more engagement and exposure.   Pro-tip: Make sure to always boost from the ads manager, not from the page.  You’ll have lots more options to target by demographic, gender, age, and location.

If you’re ready to give it a shot, shoot me an email (jenna@fingerpulsemedia) or  find me on Facebook and let me know!   I’ll tune in if I can and I’ll also be glad to share your LIVE feed.  Also, it might be a good time to mention that we host live events for our Austin and San Antonio clients and coach teams that want to get better at using Facebook Live on their own.

I hope I get to see you live soon!


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